Explaining May’s…

No sooner had we announced the release of Explaining Cameron’s Catastrophe, our expert analysis of the 2016 European Referendum, did Theresa May announce a 2017 snap election.

So now Cameron’s Catastrophe – which will be launched on 12th July – will have an unexpected, and yet to be named, successor…Will it be the majority May expected? Or did she miscalculate?

Guess today’s result to win a free copy of Explaining Cameron’s Catastrophe•!

Explaining Cameron’s Catastrophe uses expert analyses of hundreds of surveys and focus groups run by Ipsos MORI to make sense of the UK’s 2016 EU referendum: how we got here; the context, content and process; lessons from 1975; what remain did wrong; why the leave campaign was so successful; voters attitudes; and the aftermath. It also explores what the 2016 referendum result, the 2017 general election results and life without the EU, means for the future of the UK.

If you haven’t had enough politics talk today you can read a couple of bits on the election from the authors here:

http://www.huffingtonpost.co.uk/paul-baines/conservative-lead-polling_b_16920440.html

http://talkradio.co.uk/news/election-hinges-how-many-labour-supporters-turn-out-says-ipsos-mori-founder-17060714851

SIR ROBERT WORCESTER is the founder of Ipsos MORI. ROGER MORTIMORE is Director of Political Analysis at Ipsos MORI and Professor of Public Opinion and Political Analysis at King’s College London.  PAUL BAINES is Professor of Political Marketing at Cranfield University and a specialist in the application of marketing in politics. MARK GILL advises governments and organisations around the world on public opinion research.

Pre-order today to receive a £5 discount.

*Winner to be announced 9th June 2017. One chosen at random from correct guesses.
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Explaining Cameron’s Comeback: A Cover Conundrum

We’ve been working on another cover design conundrum. After each general election, Sir Robert Worcester – doyen of political analysis and opinion polling – joins with his colleagues at MORI to produce the definitive guide to the campaign and the underlying trends behind the outcome. The series dates back to 1997 and we’re proud to be publishing the latest in the series, Explaining Cameron’s Comeback, in January.

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But how to maintain some continuity with the previous four books in the series, while also coming up with a fresh and striking look? We wanted to keep the cartoon theme – but oddly, there are very few political cartoonists who have really ‘got’ David Cameron (and those that have caught something of his essence, such as Stve Bell, are a little bit too scathing – and rude – for our purposes)
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In the end, we’ve gone for a riff on the second design – a really bod, authoritative title, but with the cartoon – by The Times’ Peter Brookes – to reflect the way the content is very accessible and has wry touches of humour too. And we found a fun new font – Newsflash BB – to give the title a bit of distinction. And it always helps to have a couple of big names giving their endorsements on the front cover to round it off!

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