Explaining May’s…

No sooner had we announced the release of Explaining Cameron’s Catastrophe, our expert analysis of the 2016 European Referendum, did Theresa May announce a 2017 snap election.

So now Cameron’s Catastrophe – which will be launched on 12th July – will have an unexpected, and yet to be named, successor…Will it be the majority May expected? Or did she miscalculate?

Guess today’s result to win a free copy of Explaining Cameron’s Catastrophe•!

Explaining Cameron’s Catastrophe uses expert analyses of hundreds of surveys and focus groups run by Ipsos MORI to make sense of the UK’s 2016 EU referendum: how we got here; the context, content and process; lessons from 1975; what remain did wrong; why the leave campaign was so successful; voters attitudes; and the aftermath. It also explores what the 2016 referendum result, the 2017 general election results and life without the EU, means for the future of the UK.

If you haven’t had enough politics talk today you can read a couple of bits on the election from the authors here:

http://www.huffingtonpost.co.uk/paul-baines/conservative-lead-polling_b_16920440.html

http://talkradio.co.uk/news/election-hinges-how-many-labour-supporters-turn-out-says-ipsos-mori-founder-17060714851

SIR ROBERT WORCESTER is the founder of Ipsos MORI. ROGER MORTIMORE is Director of Political Analysis at Ipsos MORI and Professor of Public Opinion and Political Analysis at King’s College London.  PAUL BAINES is Professor of Political Marketing at Cranfield University and a specialist in the application of marketing in politics. MARK GILL advises governments and organisations around the world on public opinion research.

Pre-order today to receive a £5 discount.

*Winner to be announced 9th June 2017. One chosen at random from correct guesses.

What Brexit Means For Us

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One of our authors was asking the other day about the impact of Brexit on IndieBooks. So we thought we’d share our answer.

The most immediate impact is that our books will be more expensive to print. Almost all the paper we use comes from sustainable forests in Scandinavia, and paper is the biggest single cost in book production, and with the Pound down 20% since Brexit, that paper will rise in cost accordingly.

The second is that Brexit will have a profound effect on the economy, reflected in the eye-watering projections for the UK national debt: and if people have less money in their pockets, then book sales will suffer just like everything else.

The third is that our export sales will be worth more to us, again because of the fall in the value of the pound. That’s welcome – but though we’re always trying to export more, it’s still not going to do much to offset the negative impact.

The biggest impact, though, is cultural: the sense of the UK cutting itself adrift from the rest of Europe. Even if there were no financial cost, we’d still think it wrong to leave the EU because of the barriers it creates. It’s one reason we’re delighted to have three new European authors joining us in 2017, and why we’ll be promoting our books much more in the rest of Europe too.

And if you want to know why it happened, then watch out for ‘Explaining Cameron’s Catastrophe’,  in which Sir Robert Worcester and his colleagues explore the wealth of polling data to reveal why people voted as they did and what it means for the future. This follow-up to ‘Explaining Cameron’s Comeback’ is due out in January 2017.