Explaining Cameron’s Comeback: A Cover Conundrum

We’ve been working on another cover design conundrum. After each general election, Sir Robert Worcester – doyen of political analysis and opinion polling – joins with his colleagues at MORI to produce the definitive guide to the campaign and the underlying trends behind the outcome. The series dates back to 1997 and we’re proud to be publishing the latest in the series, Explaining Cameron’s Comeback, in January.

419HPX77RML._SY344_BO1,204,203,200_51X10CMND8L._SY344_BO1,204,203,200_

 

 

 

 

 

 

 

 

But how to maintain some continuity with the previous four books in the series, while also coming up with a fresh and striking look? We wanted to keep the cartoon theme – but oddly, there are very few political cartoonists who have really ‘got’ David Cameron (and those that have caught something of his essence, such as Stve Bell, are a little bit too scathing – and rude – for our purposes)
41YGXJGWXML._SY344_BO1,204,203,200_cover_109_original

 

 

 

 

 

 

 

 

In the end, we’ve gone for a riff on the second design – a really bod, authoritative title, but with the cartoon – by The Times’ Peter Brookes – to reflect the way the content is very accessible and has wry touches of humour too. And we found a fun new font – Newsflash BB – to give the title a bit of distinction. And it always helps to have a couple of big names giving their endorsements on the front cover to round it off!

9781908041272

 

Advertisements
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: